Google is not alone in placing ads on pirate websites. It seems Microsoft, ever trying to catch up to Google, has an ad service of its own which is featured on this website featuring an illegal stream of LOLA. When I emailed their DMCA agent to ask about this, I received the following response:
Dear Ms. Seidler,
Thank you for your notice. Microsoft does not control the website or content appearing on the website you referenced. The Microsoft DMCA agent can only respond to claims regarding alleged infringement occurring on Microsoft websites. Your notice should be directed to the identified website.
Now, thanks to my DMCA notice to the website, the page looks like this.